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Privacy Policy

Last updated: 24 April 2026  ·  Version 1.1

This policy explains how Creative4 Ltd collects, uses, and protects your personal data when you use PreprintAgent, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are and How to Contact Us

Creative4 Ltd is the data controller for personal data collected through PreprintAgent.

We have not appointed a Data Protection Officer (DPO) as we are not required to do so under UK GDPR. For all data protection enquiries, contact us at the email above.

2. What Personal Data We Collect and Why You Must Provide It

2.1 Account and Company Information

DataRequired?Consequence if not provided
Name and email addressRequiredCannot create an account or use the Service
Company name and countryRequiredCannot register a company account
PasswordRequiredCannot log in; stored as a cryptographic hash only
VAT number / company registrationRequired for invoicing (B2B)Cannot issue compliant tax invoices
Billing addressRequired for paid plansCannot process payment or issue invoices
Marketing consentOptionalYou will not receive marketing emails

2.2 Usage Data

2.3 Payment Data

Billing address and VAT number for invoice purposes. Payment card details are processed directly by Stripe and are never stored by us.

2.4 Files You Upload

Print files (PDFs, images) you upload are processed to deliver the Service. We treat uploaded files as strictly confidential and do not access them for any purpose other than providing the Service. Do not upload files containing special category personal data (e.g. health information, biometric data, racial or ethnic origin) without a separate written agreement with us.

3. How and Why We Use Your Data

PurposeLawful Basis (UK GDPR)Details
Creating and managing your accountContract (Art. 6(1)(b))Necessary to provide the Service you have requested
Delivering prepress processing servicesContract (Art. 6(1)(b))Core service delivery
Issuing invoices and managing paymentsLegal obligation (Art. 6(1)(c))HMRC and Companies Act requirements
Sending service notifications (job status, system updates)Contract (Art. 6(1)(b))Necessary to keep you informed about your jobs
Sending marketing emailsConsent (Art. 6(1)(a))Only if you opted in; you can withdraw consent at any time
Security monitoring and fraud preventionLegitimate interests (Art. 6(1)(f))Our legitimate interest in protecting our platform and users from unauthorised access, abuse, and fraud outweighs any privacy impact given the limited data used
Improving the ServiceLegitimate interests (Art. 6(1)(f))Aggregated, anonymised usage analysis only; our interest in product improvement outweighs the minimal privacy impact
Complying with legal obligations (tax, HMRC, court orders)Legal obligation (Art. 6(1)(c))Statutory requirements

4. Automated Processing

The PreprintAgent platform processes your uploaded print files automatically (preflight, bleed, imposition). This is automated service delivery, not automated decision-making about you as an individual. It does not produce legal or similarly significant effects about you and therefore falls outside the scope of UK GDPR Article 22. You are always responsible for reviewing the output before use in production.

5. Third Parties We Share Data With

Third PartyPurposeLocationSafeguard
Hetzner Online GmbHCloud server hosting and file storageGermany (EU)UK–EU adequacy decision
Brevo (Sendinblue SAS)Transactional and marketing email delivery; stores your email address and consent recordsFrance (EU)UK–EU adequacy decision
Stripe Inc.Payment processing; processes billing address and payment card dataUSAUK IDTA / Standard Contractual Clauses
Cloudflare Inc.DNS, CDN, DDoS protection, email routingUSAUK IDTA / Standard Contractual Clauses
GitHub Inc. (Microsoft)Source code hosting and CI/CD deployment pipeline; processes deployment metadata and codeUSAUK IDTA / Standard Contractual Clauses

We do not sell your personal data to any third party. We do not share personal data with third parties for their own marketing purposes.

6. International Data Transfers

Where we transfer personal data to countries outside the UK, we ensure appropriate safeguards are in place. For transfers to the EU we rely on the UK Government's adequacy regulations. For transfers to the USA (Stripe, Cloudflare, GitHub), we rely on the UK International Data Transfer Agreement (IDTA) or equivalent Standard Contractual Clauses. You can request details of the specific safeguards applicable to any transfer by contacting us.

7. Data Retention

Data TypeRetention PeriodReason
Account and company dataDuration of account + 2 years after closureLegitimate interests (dispute resolution)
Uploaded print files90 days after job completion, then permanently deletedMinimum necessary for service delivery
Invoices and financial records7 years from date of invoiceHMRC statutory requirement
Security and access logs12 monthsSecurity monitoring
Marketing consent recordsUntil consent withdrawn + 1 yearAccountability under UK GDPR
Consent timestamps (ToS, DPA)Duration of account + 7 yearsContractual and legal accountability

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data, exercisable by contacting us at [email protected]:

We will respond to all rights requests within one calendar month. We do not make solely automated decisions that produce legal or significant effects about you.

9. Marketing Opt-Out

If you have consented to receive marketing emails, you can opt out at any time by:

We will process your opt-out within 5 working days. Unsubscribing from marketing does not affect service notifications, which are necessary for the operation of your account.

10. Cookies and Similar Technologies

We use essential cookies and browser storage (localStorage/sessionStorage) to operate the Service. We do not use advertising or analytics cookies. For full details, see our Cookie Policy.

11. Children

The Service is not directed at individuals under 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately and we will delete it.

12. Security

We implement appropriate technical and organisational measures including: HTTPS/TLS encryption in transit, bcrypt password hashing, JWT authentication, rate limiting on all endpoints, firewall and access controls, and regular security updates. However, no internet transmission is completely secure and we cannot guarantee absolute security.

13. Complaints

If you are unhappy with how we handle your data, please contact us first at [email protected]. You also have the right to lodge a complaint directly with the Information Commissioner's Office (ICO):

14. Changes to This Policy

We may update this policy. We will notify you of significant changes by email or through a notice in the portal. The "Last updated" date above reflects the most recent version.

Creative4 Ltd
Company No. 10129403 · Registered in England and Wales
36 Orchard Road, Lutterworth, LE17 4DA, UK
ICO Reg: [ICO REGISTRATION NUMBER]
[email protected]